About
Two Bronx brands, one mission
Sirens & Kings was formed by two Bronx-based brands with a shared passion for music, culture, and the local creative community — Sounds & Sirens and The Fox & King.
Sirens & Kings
Where the two brands meet
Sirens & Kings started with a simple realization: Sounds & Sirens and The Fox & King had been building in the same rooms for years — the same venues, the same artists, the same Bronx community — just from different angles. Making it official meant the work could go further.
Between them they cover the full arc of a great event: the vision, the artists, and the creative direction on one side; the production, the sound, and the live experience on the other. Putting those strengths in one place — for the Bronx and beyond — is what Sirens & Kings is for.
At the core
Sirens & Kings is about Bronx culture, music, energy, and a proud NYC spirit. We aim to give back to the communities that have given so much to us.
The brands behind Sirens & Kings
Two sides, equal weight
Two independent Bronx brands — each creative, each cultural, each essential to what Sirens & Kings can do.
The Fox & King
The Fox & King is a Bronx-rooted force in the local music scene, bringing strength in media, artist development, curation, and creative direction. Founded by Fernando Michael, TFAK builds the artist relationships and cultural vision that connect Sirens & Kings to the sounds and stories coming out of the borough.
Sounds & Sirens
Sounds & Sirens shapes the live experience, bringing strength in event production, live audio, lighting design, logistics, and the DJ and event culture that make a night come alive. Founded by Mike Nickerson, S&S turns ideas into real events — designing the moments where a crowd and a sound meet.
Related projects
Bronx Summer Jam & Electric Brew
Two projects in the Sirens & Kings ecosystem — equal parts of the same mission, rooted in Bronx music and culture.
Bronx Summer Jam
Bronx Summer Jam is the community and give-back side of what we do — a free, all-ages festival celebrating the energy, diversity, and creativity of the Bronx. Launched in 2022 and held at Bronx Park East, it brings local artists, DJs, bands, vendors, families, and neighbors together for a day of music and culture.
Voted Best of the Bronx in 2025 and nominated again in 2026, it's rooted in access, representation, and community pride — a platform to serve the borough while showcasing the talent already living and working here.
Electric Brew
Electric Brew is the curated nightlife and music-discovery side — an immersive day-into-night experience spotlighting emerging talent across house, EDM, soca, perreo, and global club sounds. It's where dance music, live performance, and local culture come together in one high-energy space.
Get involved
Support Bronx music & culture
Sirens & Kings is always open to connecting with artists, vendors, sponsors, venues, and community partners who want to support Bronx music and culture with us.
For partnerships, bookings, sponsorships, vendor opportunities, or general inquiries, reach out — we'd love to hear from you.
“We aim to give back to the communities that have given so much to us.”