About
Two Bronx brands, one mission
Sirens & Kings was formed by two Bronx-based brands with a shared passion for music, culture, and the local creative community — Sounds & Sirens and The Fox & King.
Sirens & Kings
Where the two brands meet
Sounds & Sirens and The Fox & King both come from the same Bronx music scene and the same community energy that shaped us. Fernando and Mike care deeply about local music, local artists, Bronx culture, and creating spaces where people can connect.
Sirens & Kings brings those two brands together — combining their strengths to create events, platforms, and experiences that give back to the Bronx and beyond.
At the core
Sirens & Kings is about Bronx culture, music, energy, and a proud NYC spirit. We aim to give back to the communities that have given so much to us.
The brands behind Sirens & Kings
Two sides, equal weight
Two independent Bronx brands — each creative, each cultural, each essential to what Sirens & Kings can do.
The Fox & King
The Fox & King is a Bronx-rooted force in the local music scene, bringing strength in media, artist development, curation, and creative direction. Founded by Fernando Michael, TFAK builds the artist relationships and cultural vision that connect Sirens & Kings to the sounds and stories coming out of the borough.
Sounds & Sirens
Sounds & Sirens shapes the live experience, bringing strength in event production, live audio, lighting design, logistics, and the DJ and event culture that make a night come alive. Founded by Mike Nickerson, S&S turns ideas into real events — designing the moments where a crowd and a sound meet.
Related projects
Bronx Summer Jam & Electric Brew
Two projects in the Sirens & Kings ecosystem — equal parts of the same mission, rooted in Bronx music and culture.
Bronx Summer Jam
Bronx Summer Jam is the community and give-back side of what we do — a free, all-ages festival celebrating the energy, diversity, and creativity of the Bronx. Launched in 2022 and held at Bronx Park East, it brings local artists, DJs, bands, vendors, families, and neighbors together for a day of music and culture.
Rooted in access, representation, and community pride, it's a platform to serve the borough while showcasing the talent already living and working here.
Electric Brew
Electric Brew is the curated nightlife and music-discovery side — an immersive day-into-night experience spotlighting emerging talent across house, EDM, soca, perreo, and global club sounds. It's where dance music, live performance, and local culture come together in one high-energy space.
TODO Confirm Electric Brew launch year and venue/location to match the detail shown for Bronx Summer Jam.
Get involved
Support Bronx music & culture
Sirens & Kings is always open to connecting with artists, vendors, sponsors, venues, and community partners who want to support Bronx music and culture with us.
For partnerships, bookings, sponsorships, vendor opportunities, or general inquiries, reach out — we'd love to hear from you.
“We aim to give back to the communities that have given so much to us.”